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⚠️ Demo Project
This is a placeholder project showcasing my portfolio design. I'm currently updating with real work samples.
PythonData AnalysisMachine LearningCustomer Analytics
Customer Segmentation Analysis
Applied clustering algorithms to identify key customer segments based on purchase behavior
Completed: March 2023
Client: E-commerce Retailer
Python, pandas, scikit-learn, matplotlib, seaborn
Project Overview
Machine learning approach to identify key customer segments based on purchase behavior, demographics, and engagement metrics. The project involved data preparation, feature engineering, model training, and visualization of segment characteristics.
Key Challenges
- Handling missing data in customer records
- Determining the optimal number of segments
- Creating interpretable segments for the marketing team
- Developing a repeatable methodology for future analysis
Tools & Technologies
Pythonpandasscikit-learnmatplotlibseaborn
Key Outcomes
5
Distinct customer segments identified
27%
Increase in email campaign conversion rates
14%
Increase in average order value